How Youtube is Changing Entertainment Journalism
Magazines and tabloids have been satisfying the audience’s nosey desire for all things celebrity news for years, but recently there seems to be a trend of celebrities letting us in on their lives through platforms like Snapchat, Instagram, and most recently: Youtube.
Take Kylie Jenner and Rihanna, for example, who have been uploading makeup tutorials using their respective brands and giving us a more candid look into their lives. Now on Youtube you can watch Jenner make cinnamon roll waffles or give you a closet tour making her seem a little more relatable (even if just for a few minutes).
It seems like Youtube is having a bit of a resurgence, and according to The Wallstreet Journal, Youtube is set to surpass television as the most watched platform with over one billion hours of videos being watched everyday. And with this change, media outlets are noticing and pushing more content via Youtube.
Entertainment Weekly has released videos on the platform from behind the scenes of cover shoots and now round table talks with some of the biggest women in Hollywood.
But what could be an opportune moment for journalism still falls somewhat through the cracks. Something about it seems inauthentic which clouds the true message. Entertainment Weekly’s video has all of the women wear the same pressed, white-collared shirts, the plates for the perfectly placed hors d'oeuvre spread are left untouched.
Not that what they’re saying isn’t important as they tackle issues like the #AskHerMore movement and the pay gap in Hollywood, but it still feels odd. I would much prefer a less produced, more candid approach but if this is the only way we can actually start getting at the actual hard hitting questions behind entertainment journalism… then so be it.
Elizabeth Banks sums it up pretty accurately in Beyond Beautiful, in a way that can also speak to this current shift in journalism and how we report on females in Hollywood: “We’re in a culture of change, I think we’re in a culture of conversations about change.”